If you have ever worked on content marketing then you must be aware of the importance of having different B2B marketing tactics under the sleeves. If you keep working with only one type of content strategy then you will be confined to its limited benefits. But if you will use trending, new and updated content strategy then your reach will broaden and generate more awareness around the brand.
Syndicating content can give you all the benefits that you are expecting from your content marketing efforts. It helps you distribute your quality content to different types of third-party firms and these firms will share the content on their own platform.
If you haven’t started syndicating content yet then you are missing a very big opportunity. The modern online world and its audience are very cluttered and this is why you shouldn’t limit the sharing of the content that you are writing to your own website only.
And if you are still not convinced about the idea of using content syndication as an important part of your business then you have come to the right place. In this blog post, we will look at the top reasons why content syndication works as an effective marketing strategy.
Captures a Wider Audience
If you will start syndicating content on websites with high DA-PA then you will be able to reach a wider base of the audience that you might otherwise not have access to. This is one of the most important reasons why content syndication is slowly becoming the star of the overall marketing strategy.
Let’s say that your official website has a reach of only 2000 people for your blog post, but if you will syndicate the blog post then you can reach more than 10,000 people. And the more the number of people who will read your content, the more exposure your business will get. If you have written unique and enticing content then don’t miss the chance of syndicating it by understanding content syndication definition and strategy.
Creates a Steady Online Presence
If you will keep on syndicating your quality content using sponsored reviews or guest posts continuously then you will be able to increase your brand awareness and it will also become more accessible to all the people out there on the digital platform.
You can begin your journey of syndicating content by just offering information that will be useful for the audience and then following up with more useful content for nurturing your audience base and pushing them up in the buying cycle. But you should have a better understanding of content syndication definition and strategy in order to make the most of it.
The consistent presence of your brand on the online platform through b2b content syndication will also help you in dealing with those groups of people in your target market that is proving to be challenging.
Different businesses set different goals for their b2b content syndication strategy but the one perk that is harnessed by almost all the businesses through syndication of content is increased website traffic. You should know that before building brand awareness, you will have to work on increasing traffic on your website.
The reason behind content syndication increasing your traffic is obvious; all the search engines out there including Google push the websites that have syndicated content on high authority websites. For Google, if your content is being accepted by high authority websites then it means that that piece of content has something informative and valuable to the digital audience.
When a user will click on your do-follow or no-follow link after reading your content then they will be directed to your website and you can use this opportunity to give more information about your brand, product, or service to the visitor. You can also teach them about how you can solve their problem through your product or service.
But the one thing that you will have to be sure about is using high-quality content that will not only be an article full of keywords but an informative, engaging, problem-solving, and unique piece of content. According to the content experts, your article or blog should have 20% of promotional content and the rest should be dedicated to information.
Improves Lead Generation
In the modern era, generating leads will become much easier if you will start distributing your content to different types of publishers that are targeting a similar buyer persona as your firm. For example, if you are running a cloud hosting firm then syndicating content on a motivational website will be of no use. This is why you will need to syndicate content to a like-minded audience and this type of approach will help you in improving lead generation.
Since syndicating content amplifies your reach in various different ways, it also improves your lead generation. You can easily reach a new audience that was out of your sight because of your limited website visitors. You must be spending a lot of time and effort in creating the content and that’s why you will need to make it reach the right prospect. Content syndication will also make your content reach people with high buying potential.
You can make content syndication the start of your marketing strategy since it offers you a myriad of benefits. But you will have to make sure that you are using content syndication in the best way possible.