There isn’t a better time than the present when it comes to reaching out to your customers. Instagram’s highly growing customer base opens new channels for influencer marketing and with these 8 steps, you can easily develop a stellar Instagram campaign to effectively deliver your brand message. Let’s begin with what influencer marketing is.
What Is Influencer Marketing?
Influencer marketing focuses on the promotion of products and services through influential people who can persuade potential customers.
Influencers create content that helps brands in delivering more customized and endorsed messages to their primary and secondary audiences.
With the emerging trends, influencer marketing is rapidly growing. According to a survey, around 65% of marketers intend to increase their influencer market budgets in 2023.
The reason; influencer marketing is highly effective in reaching out to customers, it helps in engaging with customers, and precisely delivering a brand message. Also, it is the best way to build trust for the brand.
Influencers are usually celebrities and bloggers with a strong following. To boost your business’s sales, the right strategy is to choose an influencer that fits rightly with your brand in terms of your brand’s values.
Moreover, they should have a following of people who would potentially be interested in what you have to offer as a brand.
There are many influencer marketing platforms in the market right now such as Grin, and Creator. co, and scalefluence. When it comes to creating a killer Instagram influencer marketing campaign, there are a few steps you can take.
Step 1: Set the Budget
Like any marketing campaign, prior to starting, you need to lock in a budget. How much would you be spending on paid promotions, photoshoots, content production, influencer marketing, etc.?
This should include the cost of hiring influencers, commissions, and paid promotions.
The cost of hiring an influencer is based on several factors such as their experience, the campaign duration, the type of content you want, the following base, copyrights agreement, the platform where your brand will be promoted, and the engagement rate.
Step 2: Setting Realistic Goals
Influencers are more persuasive because they have more direct conversations with customers than brands do themselves.
So, you need to look at your brand history, previous campaigns, budget, and competitors before you set goals. If you plan to increase your customers, focus more on choosing the right influencer so you can generate more high-quality leads. Provide these leads with something valuable and it will surely increase the conversation rate.
If you plan to increase sales directly, the goal should be persuading your loyal customers to buy more. As getting new customers is both riskier and normally more expensive.
Step 3: Choosing A Target Audience
For a successful influencer marketing campaign, you need to find the right target audience for your product or service.
This will ensure that your brand message is directly heard by potential customers whose interests gravitate toward your brand. Ensure that you are targeting the audience you will benefit from and that your influencer is actually reaching that audience.
Step 4: Determine the Right Channels
Finding the right channels to reach customers is crucial for an influencer marketing campaign. Many brands make the mistake of choosing the wrong channels and eventually wasting time and money.
Determining the target audience begins with understanding who are your customers, what they like, and what platforms are they using. Once you are aware of where and how you can tap into your target audience, you can choose the channels accordingly.
For Instagram, you need to understand how to convey your message; whether a short reel would be enough, or would a live session be a better option?
Step 5: Choosing the Influencers
Choosing the right influencers for your brand is challenging. Once you know who you are targeting, make a list of potential customers. Remember, find influencers who have a high engagement rate and who are interested in your brand genuinely. You may use the best private Instagram viewer to identify which influencers are the best fit for your target market.
Depending on your budget, size, and goal, you can find influencers accordingly. You can also search for influencers by location, hashtags, influencer marketplaces, and specialized search engines to look for the right ones. Once you’re done with prospecting, define and cultivate your relationship with the influencer.
Step 6: The Right Message
Consider your product and your target audience to develop the right message.
Let the influencer customize your brand message as they are more connected and aware of the audience they’ll be tapping into, through the messages that they’re conveying.
Step 7: Monitoring the Campaign
Setting key performance indicators (KPIs) following your goals helps in monitoring the campaign. It is essential to monitor the campaign through google analytics or other data intelligence tools to check the increase in traffic on your website.
You can check your Instagram hashtag to check how well it’s performing. Also, check UTMs and Promo codes to keep a much better track of your influencers’ conversion.
Step 8: Analyze & Evaluate Your Campaign
In the end, learn from success and failure. Analyze the input vs output and develop a report that includes metrics such as engagement, reach, and conversions to evaluate your campaign.
After that, understand your data and see what it’s telling you; check the reach-to-engagement ratio, and ultimately, the number of conversions you got.
You’ll gain a good insight into your audience’s behaviors and demographics. From there on, apply your findings in the future!