Most casual users have only a superficial idea of proxy servers. Popular media and internet ads typically mention proxies for anonymity or circumvent geo-blocks.
However, proxy servers have many more uses beneficial for home users and corporations alike. A proxy basically uses a different public IP address. Despite its seemingly insignificant function, having multiple IP addresses serves several critical purposes, including security, customer service, and data harvesting.
Even if you aren’t technically savvy, as a business leader, it’s beneficial to be aware of the five most important reasons your company should use proxies.
How Proxies Benefit Your Businesses in 2022
As modern businesses continue to evolve in the digital space, eCommerce websites face immense pressure. Demands for increased robustness against hackers, competitors, and other threats loom large. Here are five ways proxies can help bear those burdens.
1: Perform Sensitive Tasks Anonymously
The ability of proxies to conceal user identities online is perhaps their most prominent feature. Sadly, not many individuals appreciate this role’s significance to companies. Reporters, whistleblowers, and security officials rely on proxy servers like gologin proxy for the extra layer of anonymity they provide to safeguard their identities, sources, employers, clients, and partners. You can also bolster the security of ongoing R&D projects and other business operations. Malicious users will have a more challenging time intercepting proxied traffic.
2: Strengthen Corporate and Institutional Security
Hackers are a significant concern for modern businesses. A data breach’s monetary and reputational costs are high, and proxies can diminish the chances of bad actors gaining access to internal systems and data.
Proxy servers are intermediaries between internet systems, forwarding communications to your internal network. Even if hackers manage to compromise your proxy, they will have a difficult time connecting to the server hosting your website’s data and applications. While a proxy IP won’t completely protect you from every attack, it will make you less susceptible. Proxies are a valuable security tool, especially when combined with a comprehensive security solution.
3: Enhance Server Resiliency
In today’s fast-paced eCommerce marketplace, transactions occur every second. In 2021, sales totaled roughly 4.9 Trillion US dollars. These statistics reveal that even a momentary loss of service or a few seconds of downtime can be disastrous for a company. Customers today demand instant satisfaction, and if your website is down at the crucial moment when a consumer clicks “Buy,” you’ll lose the sale.
Peering, cloud-based data storage, and proxy servers all work together to mitigate service interruptions, leading to a better overall experience for the consumer. A peering proxy allows you to reroute traffic to and from specific endpoints to load-balance activity more efficiently.
In the past, corporations would solve this problem by creating subdomains hosted on other servers. On the other hand, using a proxy server allows for creating a single, unified URL, streamlining access. Peering proxies operate transparently in the background to provide your site visitors with the best possible experience.
4: Regulate Corporate Internet Usage
Employers will generally frown on workers utilizing workplace resources for personal use. Proxy servers can help regulate internet usage in the office. Managers can use a proxy to restrict which devices connect to the network and which websites and network resources users can access. You can restrict access to inappropriate material or sites you don’t want employees to see while they’re on the clock. Administrators can monitor and log user activity, including what and when users access the network.
The control doesn’t stop at websites, either, and network administrators can limit access to web printers, scanners, and other internet and intranet devices.
5: Increase Speed and Bandwidth Savings
Proxy servers have a historically negative reputation for reducing download speeds because of the extra steps or network “hops” they add to the transmission. However, recent advances in proxy technology are reversing this opinion.
One example is caching proxies, which can reduce lag and delay by serving static content locally rather than a central server from a more distant region. These servers are a simple way to boost network performance and save bandwidth by compressing data, storing frequently requested files and web pages, and filtering out unwanted content like advertising.
Modern business never sleeps, and the demand for corporate servers to stay running is immense. By cleverly using proxies, you can rise to the increasing challenge of a 24/7 market without breaking your budget or patience.