Selling a property online is like trying to get noticed in a high school talent show.
The competition is fierce, and everyone’s trying to outshine everyone else with their glittery costumes and overly enthusiastic parents.
But don’t worry because below I have some neat tricks to make your property the Beyoncé of the real estate world.
- Professional Real Estate Photography: Because Filters Can Only Do So Much
First, let’s talk about why you should consider real estate photography done by a professional This isn’t the time for your shaky, thumb-in-the-frame smartphone pics. You need photos that scream “luxury” even if your property is more “cozy” than “palatial.”
A professional photographer knows how to make each room look like it belongs in a glossy magazine, and not like the before pictures on a home makeover show.
- Virtual Tours: The Lazy Buyer’s Dream
Next up, virtual tours. They’re like video games, but instead of stealing cars, you’re walking through homes.
It’s perfect for buyers too lazy to leave their couches but still want the thrill of nosing around someone else’s house. Plus, it gives your property an edge, especially for out-of-town buyers or those who consider putting on real pants a major life challenge.
- Social Media: Your New Best Friend
Social media isn’t just for sharing cat videos and arguing with strangers. It’s a goldmine for selling your property.
Post those stunning professional photos and virtual tours on platforms like Facebook, Instagram, and yes, even TikTok. Just be ready for your aunt’s comments about how she remembers when your house was just a patch of dirt.
- SEO: Not as Boring as It Sounds
SEO, or Search Engine Optimization, is your secret weapon. Use keywords that buyers are searching for.
Think “cozy family home” or “spacious bachelor pad” – not “creepy doll collection included.” The goal is to pop up on Google faster than a celebrity gossip story.
- Online Listings: The More, The Merrier
List your property on every real estate site you can find. It’s like playing the field – the more sites you’re on, the more chances you have to find “the one”… buyer, that is. And make sure each listing has those stunning photos, a virtual tour, and a description that doesn’t put people to sleep.
- Email Marketing: Not Just for Spam
Remember email? It’s not just for Nigerian princes with investment opportunities anymore. A well-crafted email to your contacts, real estate agents, and local property investors can work wonders. Keep it short, sweet, and spam-free.
- Influencer Collaboration: Because Apparently, That’s a Thing Now
If you’re feeling fancy, collaborate with a local influencer. Yes, it’s a thing. Have them tour your property and share it with their followers. It’s like having a cheerleader, but for your house and with more Instagram followers.
- Home Staging: Set the Scene
Home staging isn’t just about hiding your dirty laundry. It’s about creating an atmosphere that makes buyers want to move in immediately. Rent some trendy furniture, add some art, and please, for the love of décor, remove that life-size cardboard cutout of Elvis from the living room.
- Feedback Is Your Friend
Encourage feedback and listen to it. If everyone’s saying your kitchen looks like it’s from the set of a 1970s sitcom, maybe it’s time for a quick update. Feedback is like having a brutally honest friend – it might sting, but it’s usually helpful.
- Community Engagement: Be a Social Butterfly
It’s never a bad idea to get involved in online community groups and forums centered around real estate in the city you are selling in.
Share local news, participate in discussions, and subtly mention that you’re selling a piece of local treasure. Just don’t be the person who only talks about their house sale – nobody likes that guy – and you will build the contacts you need to make that sale.
- Consistent Updates: Keep the Momentum Going
Keep updating your listings and social media posts. If your property has been on the market longer than you’d like, refresh your approach.
New photos, updated descriptions, or even a virtual event can reignite interest. It’s like reminding people you’re still single at family gatherings.
- Respond Promptly: Ghosting is for Dating, Not Selling
When you do get inquiries, respond quickly. Ghosting might be okay in the dating world (it’s not), but in real estate, it’s a big no-no. Be as responsive as you’d want others to be if you were buying a property.
Boosting your online profile when selling real estate as you can see, is pretty easy, so be sure to do so if you want to sell quickly and sell high!