What Is A Guest Post? The Real Deal

What is a guest post? The main question today is can you guest post for free and the simple answer is no. For proof of this statement, you can look at how many SEO and marketing companies are running ads for the keyword guest posts. Just check the listing at the top for the keyword “guest post” and you will know.

Guest posting is one of the most profitable businesses today. So much profitable in fact that some SEO link building companies like FATJOE have estimated business revenue of 22 Million $ according to Owler.

But why is guest posting so important in SEO that people are making so much revenue from these services?

Link building is the answer. The more links you build using guest posts the more authority you will build up for your business and site and in return, your site will bring in more revenue. Guest posts will help your business, website, or blog rank much higher in Google organic search.

This is the main reason companies now are ready to spend in excess of a few hundred to a few thousand dollars alone from their marketing budget on guest posts.

Guest blogging act as a seal of trust. The more links you will have from different authoritative sites the more your business will be trustworthy in the eyes of google.

What is a guest post?

A guest post is an article that you write on someone’s blog in order to leverage their traffic for your own exposure. This will help your site as you will reach the audience of someone who has already worked hard to improve their exposure.

You will add a link back to your site on the guest post that will help to build the trustworthiness of your site. Some people don’t add a link back to their site or some sites don’t allow links to be inserted in guest posts.

They just guest post in order to bring their brand’s name in front of a wider audience. Guest posting is a part of your marketing and SEO campaign.

Does guest posting still work for SEO?

Yes and Yes. Guest posting is the only way to rank for your keyword in a competitive niche. Other signals like Social Media help you rank for keywords as well but guest posting should be at the top of your list. Some say that you can rank with content alone but unless you are a big name in the industry good luck with doing so. Competitive niches are tough to rank without authority and relevance and marketing your business or blog with guest posts will help you build these.

Types Of Guest Posts?

There are two types of guest posts.

  1. Free guest posts
  2. Sponsored or paid guest posts

Free Guest Post

It is very difficult to find opportunities for free guest posts as they are very hard to find. Very few people are willing to publish or promote your guest post on their blog or website for free. Even if you find an opportunity to guest post for free the webmaster may not allow linking back to your website.

Sponsored Guest Posts

Paid or Sponsored guest posts are the real deal. You will pay a fixed amount to a blog or website to publish your guest post. This is a very good option as you will get a link back to your site in most cases which will in return increase your site authority.

Sponsored guest posts will generally cost you from 50$-700$ depending on the quality and traffic of the site you are publishing your content on.

Guest post proposal

What to look for before guest posting?

Before taking a decision to start a guest blogging campaign for your business or blog you will need to keep a few things in mind.


Never guest post on a blog or website that is not relevant to your niche. The more links you will have from a relevant blog the more topical authority you will build.

Let’s say you are in the “finance” niche. You only want to guest post on a finance-related blog and website. Using this SEO marketing technique your blog or website will build authority in your niche as you will have references from a relevant source. Simple, Isn’t it!


You will need to set a specific marketing budget for your guest posting campaign. Guest posts from quality blogs can cost as much as 200$. Set a specific marketing budget that you are willing to pay per post for a blog. Don’t buy links from sellers that Email you and say that they offer links for 10-15$. A good site will never offer guest posts at this price.

Backlink Profile

So you have made the decision to guest blogging on a site having 100k+ traffic per month. Sounds good! But before spending your hard-earned money on that site just have a look at their backlink profile. Do they have a spammy backlink profile?

If yes then take caution. Links from spammy sites can lead to manual penalties from Google which will deindex your site from Google organic search. If the site you are guest blogging on already has a high topical authority then a link from that site can be much valuable. You can look at a blogs backlinks using tools like Ahrefs or Semrush.

Site Traffic

While some marketing gurus say that you need guest posts on high-traffic sites and blogs I disagree with them. You only want guest posts from high-quality blogs and sites if you want to bring in leads or traffic through your guest posts. The chances of this happening are none unless you are a huge company that offers some SaaS service.

If you are a normal person like me or just starting up, a guest post on a 10K/Month traffic site will benefit you. As a site having 10k traffic a month is already ranking organically it will benefit your site as well.

Content Quality

Make sure that the content of your guest post is really high quality. Most webmasters will not accept low-quality content. The main reason being that low-quality content will not show up in Google organic search results and all your efforts will be wasted.

Also if your guest posts rank on top of Google search results that will benefit you as you will be using the other sites’ authority to build exposure to your own site. Find a good writer that can write good content for you. Only good content will help your guest blogging campaign to be successful.

If your content is not good then you are wasting your marketing budget by guest blogging. Get your writer to include keywords in the content. You can create a list of keywords that you want the content writer to include in the article.

Guest Post Time On-Site

Some sites have policies that remove your guest posts or remove your links from your guest posts after a specific time. Confirm this with the webmaster as you don’t want to guest blog on site that will remove your guest post after 3 months of posting it.

How do find blogs or sites that accept guest posts?

Searching for a list of sites for guest blogging is easy.

Let’s say you are in the Lifestyle Niche and you want to search for a list of blogs in the Lifestyle Niche. Go to Google and type in the following keywords.

  • write for us lifestyle
  • write for us + lifestyle
  • lifestyle + write for us
  • write for us
  • guest post lifestyle
  • accepting guest posts lifestyle

When you will search for any of these keywords you will get a list of sites that accept guest posts. Every blog will have its own guidelines for guest blogging that you will have to follow.

How to write a guest post?

The content of a guest post should be high quality. You should always write content according to the guest blogging guidelines that the webmaster has mentioned to you. This way you will get a higher chance of your guest blog being accepted. Be personal.

Don’t add promotional content in your guest blog content as this will piss of the webmaster and the readers are well. Add outbound links that verify the claims that you make in the content of the article. Your content should add value to the readers. Try to add your author bio as well as that will make your guest post look more genuine and trustworthy.

What’s the best guest blogging strategy?

The best guest post blogging strategy is to move slowly. Ranking keywords on google organic search takes time. Rushing into things will not help. Depending on your site age you need to take care of the speed at which you are guest blogging.

Get a list of potential sites that offer guest posts. Send them an e-mail about why you would like to guest post and how your guest blog will help their site bring in more traffic through your quality content. Here’s a draft for example:


I write for COMPANY about men-related topics. I took a look at some of your content and I like what I see 🙂
Do you allow any contributing articles? I’ve had the honor to be on Company Name, Company Name, Company Name, and many other sites… which means you can trust me!

Let me know if this is possible. Looking forward to your reply

PS: If you don’t want to hear from me anymore, just let me know”

Now I am almost sure you will get a reply like:


Thank you for reaching out. We do offer sponsored posts and reviews.

The price of the review or article is 150$


Now negotiate with that site’s webmaster. Before negotiating look at the site’s traffic and backlink profile. if they have the traffic and backlink profile that’s worth the price they are asking then go for it.

No-follow or Do-Follow Links In Guest Posts

Google doesn’t want you to build links. Even if you publish a guest blog Google wants you to label the link as no-follow or sponsored. But here’s the thing, Who wants a no-follow or sponsored link? NO ONE. So make sure that you get a do-follow link.

There’s no denying that there will always be a chance of manual penalty if you build links using guest blogging in order to increase your search rankings. But how often have you seen a link that has been tagged as rel=”sponsored”.

The best you can do is find ways to naturally blend in your link in the guest post. Also, make the guest post more than 1000 words so that the link looks completely natural. The other thing you can do is add relevant outbound and internal links to your guest post article. This will decrease your chances of getting a manual penalty.

How much money blogs can make with guest posts?

Income from guest posts

A lot. Some sites get to make more than 1000$/Month with guest posts. Some make more than 5 figures with guest posts alone. The guest post and link-building industry are huge. Your potential to make money with guest posts will depend on your site traffic and authority. The more traffic your site will have the more you will get to demand for guest posts.

If you have more than 50K traffic from organic search per month you can demand more than 100$ for guest posts. This price can go up depending upon the niche you are in. If you are in the finance or money-making niche with more than 10K visitors a month then expect to make more than 3000$/Month from guest posts.


Marketing using guest posting and guest blogging is a great way to get exposure to your brand, blog, or website. Setting a budget for your guest blogging campaign will help a lot. Find the optimal marketing budget that you want to spend on the campaign.

Try to take things slow while guest posting as it is a part of SEO and SEO takes time. Create a list of websites that you have guest blogged on. Track your rankings and traffic to see what result you get from your link-building campaign. Remember not to spend your marketing budget on sites that are not worth it and get going.